What is the concept of "Platform as a Product"?

“Platform as a Product” is the approach of treating an internal developer platform like a real product—with defined users, measurable outcomes, and a clear roadmap. Instead of building ad hoc tooling, the platform team focuses on delivering consistent value, guided by user feedback, usage data, and business goals. This mindset encourages iteration, usability, documentation, and support, just like customer-facing products. It helps drive adoption, improves developer experience, and ensures long-term sustainability of the platform.